历年考研英语外刊常考热点：谁是欧洲通用数据保护条例的输家

　　在考研英语中，阅读是分值以及难度系数的考题，考生也要拥有大量的词汇，同时还要拥有丰富的阅读经验，尤其是外刊杂志，因为很多考研文章都来自于国外的报刊杂志，所以为了帮助大家复习，好轻松考研小编给大家整理了历年考研英语外刊常考热点：谁是欧洲通用数据保护条例的输家，一起来看看吧。

　　原文标题：Who will be the main loser from Europe’s new data-privacy law?

　　《通用数据保护条例》（General Data Protection Regulation，简称GDPR）GDPR 意义在于推动强制执行隐私条例，规定了企业在对用户的数据收集、存储、保护和使用时新的标准；另一方面，对于自身的数据，也给予了用户更大处理权。该条例的适用范围极为广泛，任何收集、传输、保留或处理涉及到欧盟所有成员国内的个人信息的机构组织均受该条例的约束。

　　主要亮点：

　　① GDPR为今年大热话题，本文将其与广告技术产业结合，属“重大政策+重要产业”；② 文章整体层次分明：指出GDPR下的重创者：广告技术行业（段）→ 分析GDPR对该行业将造成的影响（第二至三段）→说明广告业界对GDPR的各类反应（第四至五段）→总结全文（第六段）。

　　Part 1原文

　　Ⅰ “Please don’t leave us.” From the dozens of e-mails in people’s inboxes, begging them to give their consent to be sent further messages, you could deduce that the senders of newsletters and the like are hardest hit by the European Union’s tough new privacy law, the General Data Protection Regulation (GDPR). But the main loser may well be advertising technology, or ad tech. In fact, the GDPR would probably not exist at all were it not for this collection of companies.

　　Ⅱ Ad tech emerged because advertising is the internet’s default business model. Since targeted ads tend to be more efficient and targeting requires personal data (sites previously visited, searches in online stores and the like), these data became the fuel of a new industry to automate online advertising. Yet the “ad-tech bubble” has been deflating for some time. The industry thought that consumers would welcome “relevant” ads, but as these got more intrusive, people reacted by installing ad-blockers.

　　Ⅲ  The GDPR will speed up the process by assigning a value to personal data. Under a realistic reading of the GDPR, most ad-tech firms will need consent from individuals to process their data. This will be hard, since most have no direct relationship with consumers. And even if they do, people are unlikely to approve being tracked across the web; only 3% would opt in, according to Johnny Ryan of PageFair, an anti-adblock tech firm.

　　Ⅳ Reactions to GDPR have varied. Some ad-tech companies have pulled out of Europe. Others think they can get away with claiming “legitimate interest”, which is another legal basis for processing personal data allowed by the GDPR—an optimistic interpretation, and one that is likely to become obsolete with the ePrivacy directive, another privacy law the EU is working on.

　　Ⅴ Another tack is to try and use the GDPR to improve companies’ position in the market. Threatened by the increasing dominance of Google in the online advertising market, publishers hope that the GDPR will end up helping them. The rise of ad tech meant that advertisers no longer targeted websites and apps, but people. If the law makes individual targeting more difficult, publishers will regain some control of customer relationships, says Jason Kint of Digital Content Next, a publisher group.

　　Ⅵ Early signs suggest that the ad-tech industry may indeed be turning away from individually targeting people. A group of media companies has launched TrustX, a non-profit ad exchange which does not allow people’s data to be shared by lots of other firms. If the GDPR strengthens this trend, consumers will breathe easier online—and not just because their inboxes will be emptier.

　　Part 2长难句语法点拨

　　From the dozens of e-mails in people’s inboxes, begging them to give their consent to be sent further messages, you could deduce that the senders of newsletters and the like are hardest hit by the European Union’s tough new privacy law, the General Data Protection Regulation (GDPR). But the main loser may well be advertising technology, or ad tech.

　　本句主干是From ……，you could deduce ……。从……你可以推断出……，e-mails有前置、后置多个定语，deduce后接宾语从句，描述推断的内容：”简报的发送者等受欧盟严厉的新隐私法《通用数据保护条例》（GDPR）的打击。”

　　Part 3写作句型借鉴

　　were it not for 假如不是，倘若不是

　　原文例句：In fact, the GDPR would probably not exist at all were it not for this collection of companies.实际上，倘若不是针对这一类公司，GDPR可能根本不会存在。

　　Under a realistic reading of AA， 基于对AA的现实解读，可以得出……

　　原文例句：Under a realistic reading of the GDPR, most ad-tech firms will need consent from individuals to process their data. 对GDPR进行现实的解读可以得出，大多数广告科技公司须先征得用户个人的同意才能处理其数据。

　　Reactions to XX have varied.Some……Others think

　　人们对GDPR的反应不一，有些人……另一些人……

　　原文例句：Reactions to GDPR have varied. Some ad-tech companies have pulled out of Europe. Others think they can get away with claiming “legitimate interest”, which is another legal basis for processing personal data allowed by the GDPR—an optimistic interpretation, and one that is likely to become obsolete with the ePrivacy directive, another privacy law the EU is working on.

　　业界对GDPR的反应不一。有些广告科技公司已经撤离欧洲。其它公司打算通过申请“合法利益”得以脱身。“合法利益”是GDPR另一项允许公司处理个人数据的法律基础——一种乐观解读，且很可能会被欧盟正在修订的另一条隐私法《电子隐私指令》取缔。

　　今天好轻松考研小编整理的历年考研英语外刊常考热点：谁是欧洲通用数据保护条例的输家就到这里了，希望大家能在题目与答案中找到解题思路。