2025-01-18
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Anyfair-mindedassessmentofthedangersofthedealbetweenBritainsNationalHealthService(NHS)andDeepMindmuststartbyacknowledgingthatbothsidesmeanwell.DeepMindisoneoftheleadingartificialintelligence(AI)companiesintheworld.Thepotentialofthisworkappliedtohealthcareisverygreat,butitcouldalsoleadtofurtherconcentrationofpowerinthetechgiants.ItIsagainstthatbackgroundthattheinformationcommissioner,ElizabethDenham,hasissuedherdamningverdictagainsttheRoyalFreehospitaltrustundertheNHS,whichhandedovertoDeepMindtherecordsof1.6millionpatientsIn2023onthebasisofavagueagreementwhichtookfartoolittleaccountofthepatientsrightsandtheirexpectationsofprivacy.
DeepMindhasalmostapologized.TheNHStrusthasmendeditsways.Furtherarrangements-andtheremaybemany-betweentheNHSandDeepMindwillbecarefullyscrutinisedtoensurethatallnecessarypermissionshavebeenaskedofpatientsandallunnecessarydatahasbeencleaned.Therearelessonsaboutinformedpatientconsenttolearn.Butprivacyisnottheonlyangleinthiscaseandnoteventhemostimportant.MsDenhamchosetoconcentratetheblameontheNHStrust,sinceunderexistinglawit“controlled”thedataandDeepMindmerely“processedit.Butthisdistinctionmissesthepointthatitisprocessingandaggregation,notthemerepossessionofbits,thatgivesthedatavalue.
Thegreatquestioniswhoshouldbenefitfromtheanalysisofallthedatathatourlivesnowgenerate.Privacylawbuildsontheconceptofdamagetoanindividualfromidentifiableknowledgeaboutthem.Thatmissesthewaythesurveillanceeconomyworks.Thedataofanindividualtheregainsitsvalueonlywhenitiscomparedwiththedataofcountlessmillionsmore.
Theuseofprivacylawtocurbthetechgiantsinthisinstancefeelsslightlymaladapted.Thispracticedoesnotaddresstherealworry.ItisnotenoughtosaythatthealgorithmsDeepMinddevelopswillbenefitpatientsandsavelives.Whatmattersisthattheywillbelongtoaprivatemonopolywhichdevelopedthemusingpublicresources.Ifsoftwarepromisestosavelivesonthescalethatdugsnowcan,bigdatamaybeexpectedtobehaveasabigpharmhasdone.Wearestillatthebeginningofthisrevolutionandsmallchoicesnowmayturnouttohavegiganticconsequenceslater.Alongstrugglewillbeneededtoavoidafutureofdigitalfeudalism.MsDenhamsreportisawelcomestart.
31.WhaistrueoftheagreementbetweentheNHSandDeepMind?
[A]Itcausedconflictsamongtechgiants.
[B]Itfailedtopaydueattentiontopatient’srights.
[C]Itfellshortofthelattersexpectations
[D]Itputbothsidesintoadangeroussituation.
32.TheNHStrustrespondedtoDenhamsverdictwith
[A]emptypromises.
[B]toughresistance.
[C]necessaryadjustments.
[D]sincereapologies.
33.TheauthorarguesinParagraph2that
[A]privacyprotectionmustbesecuredatallcosts.
[B]leakingpatientsdataisworsethansellingit.
[C]makingprofitsfrompatientsdataisillegal.
[D]thevalueofdatacomesfromtheprocessingofit
34.Accordingtothelastparagraph,therealworryarisingfromthisdealis
[A]theviciousrivalryamongbigpharmas.
[B]theineffectiveenforcementofprivacylaw.
[C]theuncontrolleduseofnewsoftware.
[D]themonopolyofbigdatabytechgiants.
35.TheauthorsattitudetowardtheapplicationofAItohealthcareis
[A]ambiguous.
[B]cautious.
[C]appreciative.
[D]contemptuous.
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ThejournalScienceisaddinganextrasourceatPeer-reviewprocess,editor-in-chiefMarciaMcNottannouncedtoday.TheFollowssimilareffortsfromotherjournals,afterwidespreadconcernthatMistakesindataanalysisarecontributingtothePublishedresearchfindings.
Readersmusthaveconfidenceintheconclusionspublishedinourjournal,writesMcNuttinaneditorial.WorkingwiththeAmericanStatisticalAssociation,theJournalhasappointedsevenexpertstoastatisticsboardofreviewingManuscriptwillbeflaggedupforadditionalscrutinybytheJournalseditors,orbyitsexistingBoardofReviewingEditorsorbyoutsidepeerTheSBoREpanelwillthenfindexternalstatisticianstoreviewthese
Askedwhetheranyparticularpapershadimpelledthechange,McNuttsaid,ThecreationofthestatisticsboardwasmotivatedbyconcernsbroadlywiththeapplicationofstatisticsanddataanalysisinscientificresearchandispartofSciencesoveralldrivetoincreasereproducibilityintheresearchwepublish.
GiovanniParmigiani,abiostatisticianattheHarvardSchoolofPublicHealth,amemberoftheSBoREgroup,saysheexpectstheboardtoplayprimarilyonadvisoryrole.HeagreedtojoinbecausehefoundtheforesightbehindtheestablishmentoftheSBoREtobenovel,uniqueandlikelytohavealastingimpact.ThisimpactwillnotonlybethroughthepublicationsinScienceitself,buthopefullythroughalargergroupofpublishingplacesthatmaywanttomodeltheirapproachafterScience.
JohnIoannidis,aphysicianwhostudiesresearchmethodology,saysthatthepolicyisamostwelcomestepforwardandlongoverdue,Mostjournalsareweakinstatisticalreview,andthisdamagesthequalityofwhattheypublish.Ithinkthat,forthemajorityofscientificpapersnowadays,statisticalreviewismoreessentialthanexpertreview,hesays.ButhenotedthatbiomedicaljournalssuchasAnnalsofInternalMedicine,theJournaloftheAmericanMedicalAssociationandTheLancetpaystrongattentiontostatisticalreview.
Professionalscientistsareexpectedtoknowhowtoanalyzedata,butstatisticalerrorsarealarminglycommoninpublishedresearch,accordingtoDavidVaux,acellbiologist.Researchersshouldimprovetheirstandards,hewrotein2023,butjournalsshouldalsotakeatougherline,engagingreviewerswhoarestatisticallyliterateandeditorswhocanverifytheprocess.VauxsaysthatSciencesideatopasssomepaperstostatisticianshassomemerit,butaweaknessisthatitreliesontheboardofreviewingeditorstoidentifythepapersthatneedscrutinyinthefirstplace.
31.ItcanbelearnedfromParagraphIthat
[A]Scienceintendstosimplifyitspeer-reviewprocess.
[B]journalsarestrengtheningtheirstatisticalchecks.
[C]fewjournalsareblamedformistakesindataanalysis.
[D]lackofdataanalysisiscommoninresearchprojects.
32.Thephraseflaggedup(Para.2)istheclosestinmeaningto
[A]found.
[B]revised.
[C]marked
[D]stored
33.GiovanniParmigianibelievesthattheestablishmentoftheSBoREmay
[A]poseathreattoallitspeers
[B]meetwithstrongopposition
[C]increaseSciencescirculation.
[D]setanexampleforotherjournals
34.DavidVauxholdsthatwhatScienceisdoingnow
A.addstoresearchersworklosd.
B.diminishestheroleofreviewers.
C.hasroomforfurtherimprovement.
D.istofailintheforeseeablefuture.
35.Whichofthefollowingisthebesttitleofthetext?
A.ScienceJoinsPushtoScreenStatisticsinPapers
B.ProfessionalStatisticiansDeserveMoreRespect
C.DataAnalysisFindsItsWayontoEditorsDesks
D.StatisticiansAreComingBackwithScience
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Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditional“paid”media–suchastelevisioncommercialsandprintadvertisements–stillplayamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreate“owned”mediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersnowapproachthebroadrangeoffactorsbeyondconventionalpaidmedia.
Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorforusers‘responses.Butinsomecases,onemarketer’sownedmediabecomeanothermarketer‘spaidmedia–forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrend,whichwebelieveisstillinitsinfancy,effectivelybeganwithretailersandtravelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.JohnsonJohnson,forexample,hascreatedBabyCenter,astand-alonemediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceofothermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompanies’marketing,andmayhelpexpandusertrafficforallcompaniesconcerned.
Thesamedramatictechnologicalchangesthathaveprovidedmarketerswithmore(andmorediverse)communicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoicetheiropinionsinquicker,morevisible,andmuchmoredamagingways.Suchhijackedmediaaretheoppositeofearnedmedia:anassetorcampaignbecomeshostagetoconsumers,otherstakeholders,oractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthebusinessesthatoriginallycreatedthem.
Ifthathappens,passionateconsumerswouldtrytopersuadeotherstoboycottproducts,puttingthereputationofthetargetcompanyatrisk.Insuchacase,thecompany‘sresponsemaynotbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.ToyotaMotor,forexample,alleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-orchestratedsocial-mediaresponsecampaign,whichincludedeffortstoengagewithconsumersdirectlyonsitessuchasTwitterandthesocial-newssiteDigg.
31.Consumersmaycreate“earned”mediawhentheyare
[A]obscssedwithonlineshoppingatcertainWebsites.
[B]inspiredbyproduct-promotinge-mailssenttothem.
[C]eagertohelptheirfriendspromotequalityproducts.
[D]enthusiasticaboutrecommendingtheirfavoriteproducts.
32.AccordingtoParagraph2,soldmediafeature
[A]asafebusinessenvironment.
[B]randomcompetition.
[C]strongusertraffic.
[D]flexibilityinorganization.
33.TheauthorindicatesinParagraph3thatearnedmedia
[A]inviteconstantconflictswithpassionateconsumers.
[B]canbeusedtoproducenegativeeffectsinmarketing.
[C]mayberesponsibleforfiercercompetition.
[D]deserveallthenegativecommentsaboutthem.
34.ToyotaMotor‘sexperienceiscitedasanexampleof
[A]respondingeffectivelytohijackedmedia.
[B]persuadingcustomersintoboycottingproducts.
[C]cooperatingwithsupportiveconsumers.
[D]takingadvantageofhijackedmedia.
35.Whichofthefollowingisthetextmainlyabout?
[A]Alternativestoconventionalpaidmedia.
[B]Conflictbetweenhijackedandearnedmedia.
[C]Dominanceofhijackedmedia.
[D]Popularityofownedmedia.
理解主旨要义;理解作者的意图、观点、和态度;理解文章的总体结构及上下文之间的关系;区分论点和论据;理解文章的具体信息;根据上下文推测生词词义;理解文章中的概念性含义;进行有关判断、推理和引申。
做阅读时一定要做到:读懂文章主旨:文章的主要思想如果把握不好,全文都会带偏。看段落之间的逻辑:刚开始复习,容易产生阅读的断裂,即读完上段忘记上段。读句间逻辑和句内重点:哪些是论点,哪些是论据,那些是作者的观点和态度。
阅读的时候一定要学会抓重点。首先要宏观审题,定位到段。回到文中看文章结构,尤其注重「逻辑路标词」,不管后面是什么题型,主旨题也好、推理题也好、例证题也好,只要我知道这篇文章主旨在讲什么,所有细节的题,都可以在主题指导下不让你偏离方向,主题指导就是你的总司令,抓住了主旨,你就找到了大方向。