考研英语一翻译部分试题答案

考研英语复习备考需提前规划。考生应该根据自身的实际情况，制定适合自己的复习计划，明确每天的任务和时间安排，做到分步骤、有计划地进行复习。下文中是考研英语一翻译部分试题答案，一起来看看吧。

PartC

Directions:

ReadthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsintoChinese.YourtranslationshouldbewrittenneatlyontheANSWERSHEET.(10points)

TherehasbeensomeexplorationaroundtheuseofAlindigitalmarketing.Forexample,Alcanbeusedtoanalysewhattypeofadvertisingcontentorcopywouldbeappropriateto‘speak’specifictargetcustomergroupbyrevealinginformationabouttrendsandpreferencesthroughtheanalysisofbigdata.(46)Alcanalsobeusedtoidentifythelifestylechoicesofcustomersregardingtheirhobbies,favouritecelebrities,musicchoicesandfashionstoprovideuniquecontentinmarketingmessagesputoutthroughsocialmedia.AtthesametimeAlcanalsobeusedtogeneratecontentforsocialmediapostsandchatsites.Alcanalsoprovideabridgebetweentheneedofthebrandtocommunicateemotionallywiththecustomerandidentifyingtheirrapidlychangingneeds.

ThemaindisadvantageofusingAltorespondtocustomersisthatthereareconcernsabouttrustingpersonalinteractionstomachines,whichcouldleadnotonlytothesubsequentlossofinterpersonalconnections,butalsotoadecreaseinmarketingpersonnel.(47)SomebelievethatAlisnegativelyimpactingonthemarketer’srolebyreducingcreativityandremovingjobs,buttheyareawarethatitisawayofreducingcostsandcreatingnewinformation.ByallowingAItodevelopcontentsomebrandmarketersmayfindthattheyarelosingcontroloverthebrandnarrative.(48)Algorithmsthatareusedtosimulatehumaninteractionsarecreatingmanyoftheseconcerns,especiallyasno-oneisquitesurewhattheoutcomesofusingAItointeractwithcustomerswillbe.

ForAltobesuccessful,dataneedstobeaccessible,buttheuseofpersonaldataisbecomingmoreregulatedandtheautomatedsharingofdataisbecomingmoredifficult.(49)Ifcustomersarenotwillingtosharedata,Alwillbestarvedofessentialinformationandwillnotbeabletofunctioneffectivelyoremploymachinelearningtoimproveitsmarketingcontentandcommunication.Therefore,unlesscustomersarepreparedtosignreleaseagreements,theuseofAlmaybecomesomewhatrestrictedinthefuture.NotonlycanAlhelptocreatethemarketingcontent,butitcanalsoprovideanon-intrusivewayofdeliveringthecontenttothetargetcustomers.Datacanbegatheredonwherethecustomercanbeengaged,suchaslocation,devicesused,websiteinteractions,andsitesvisited,todisplaymarketingmessagesinappropriateforms,includingemails,socialmediaposts,pop-upadvertisements,andbannersatanappropriatefrequency.(50)Thenon-intrusivedeliveryofthemarketingmessagesinawaythatissensitivetotheneedsofthetargetcustomerisoneofthecriticalchallengestothedigitalmarketer.Understandinghumansmaybecomplicated,butwerevealaconsiderableamountaboutwhatappealstousthroughourbrowsinghistory.

【参考译文】

46.人工智能还可以用于识别客户生活方式的选择，包括他们的业余爱好、最喜欢的名人、选择的音乐以及时尚，从而在通过社交媒体发布的营销信息中提供独特信息。

47.一些人认为，人工智能会通过减少市场营销人员的创造力和减少其工作机会的方式对他们的角色产生消极影响。但是，他们也意识到，人工智能是降低成本、创造新信息的方式。

48.用来模拟人际互动的算法正在引发许多这样的担忧，尤其是在没有人确切知道使用人工智能与客户互动的结果会是什么的情况下。

49.如果客户不愿意共享数据，人工智能就得不到所需的必要信息，也就无法有效运行或使用机器学习来改善自身的营销内容和沟通。

50.以一种对目标客户的需求灵敏的方式非侵入式地发送营销信息是数据营销人员面临的重要挑战之一。

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